Press

Check this page regularly for a detailed day-by-day Conference schedule from a Press perspective, including networking opportunities and sessions geared specifically to you.

Items with an asterisk (*) indicate advance registration and/or additional fee required.

Visit the calendar for a quick view of events.

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Tuesday, May 30


Choose from five Orchestra Leadership Academy seminars
Please note there is an additional fee for attending OLA seminars. 

9:30am- 4:30pm
San Gabriel A
Lobby Level





San Gabriel B
Lobby Level




Santa Barbara C
Lobby Level








Santa Barbara B
Lobby Level




San Gabriel C
Lobby Level

Expanding the Vision: Forum for Music Directors*
As a music director, you are always reevaluating your artistic and organizational goals. In this seminar, celebrate innovation and replenish your artistic vision while exploring the challenges and opportunities of being a music director in today’s world. This seminar, open only to conductors who have been titled music directors for at least five seasons, will include facilitated opportunities for participants to explore their own professional potential and realities.

Acquiring and Retaining Subscribers*
Optimize your marketing investment and develop measurable, cost-effective strategies to acquire, keep, and grow a loyal subscriber base. Explore best practices among orchestras of different budget sizes, and develop strategies that work for you. (Continues on Wednesday, May 31.)

Managing and Leading a Youth Orchestra*
Directing a youth orchestra, whether as an executive director, music director, operations director, or as part of a team, involves all the skills necessary in an adult orchestra…and then some. This seminar will explore recruitment, retention, working with parents and adolescents, maximizing rehearsal time, programming, and much more. An executive director/music director/operations director team will work with you from both the administrative and artistic perspective to insure that your youth orchestra is run on the highest professional level, while retaining the excitement, passion, and spontaneity unique to the population it serves. (Continues on Wednesday, May 31)

Music Director Search Seminar*
The choice of music director is the single most important decision your orchestra can make. Assess artistic needs, define the role of your music director, and explore a variety of search strategies. Plan on sending a team to this seminar. (Continues on Wednesday, May 31)

What’s So Special About Orchestras?*
For those new to the orchestra world, an informative look at its inner workings. Discuss how orchestras are structured, how they function, and what some of the pitfalls and challenges are to working effectively inside the institution. (Continues on Wednesday, May 31.)



Wednesday, May 31


7:00am- 6:00pm

Delegate Lounge Open
Innovation Stations in the Delegate Lounge sponsored by BMI

Choose from six Orchestra Leadership Academy seminars, including:

8:00am- 1:00pm









Santa Barbara A
Lobby Level







San Gabriel A
Lobby Level


Los feliz
Lobby Level



Los Cerritos
Lobby Level







San Pedro
Lobby Level




San Fernando
Lobby Level

Expanding the Vision: Forum for Music Directors* (Continued from Tuesday.)

Acquiring and Retaining Subscribers* (Continued from Tuesday.)

Managing and Leading a Youth Orchestra* (Continued from Tuesday.)

Music Director Search Seminar* (Continued from Tuesday.)

What’s So Special About Orchestras?* (Continued from Tuesday.)

Community Engagement: What Does It Really Mean?*
Our orchestras can, and should, be fully engaged members of our communities. What does this really mean, and what is the skill set required to establish and maintain meaningful relationships with all segments of our communities? How do we build respectful relationships that honor our own strengths and limitations and those of our potential partners? What are the requirements of stewardship necessary to sustain the work over time? And what do the qualities of successful partnership have to teach us about our own internal orchestra cultures?

Everything You Need to Know About Endowments*
Just what is an endowment and what can it do for your orchestra? Explore the opportunities – and the limitations.

Talking About the Tough Stuff*
Facing the public during challenging times can tax even the most experienced leaders. Learn how to increase your ability to shape your message and shine in the most demanding public moments.

Teaching Artistry*
Explore the attitudes, skills, and approaches that lead to success in an educational context – whether in a school setting, at a donor event, in the community, or in any other setting that draws on skills beyond performance alone. David Wallace, violist, teaching artist, and author of Reaching Out: A Musician’s Guide to Interactive Performance, and Sarah Johnson, oboist, teaching artist, and director of education at The Philadelphia Orchestra, will lead a hands-on workshop that will grow your skill, aptitude, and passion for teaching artistry.

Trustees as Donors and Fund Raisers: Building Skills, Confidence, and Commitment*
Trustees are critical to the financial stability of their orchestras, yet fundraising comes naturally to very few. In this seminar, trustees will develop confidence in their role as fundraisers, and staff will understand how to prepare trustees for this role and increase their effectiveness.

Volunteer Seminar: The Right Person for the Right Job*
Learn to assess the skills and capacities of your volunteer force, and deploy the right people in the right jobs.

1:15pm- 2:00pm
Emerald Bay
Level 3

Conference Orientation!
Connect with seasoned attendees and first-time delegates.


Choose from six Orchestra Toolbox sessions, including:

4:00pm- 5:30pm
Santa Anita B/C
Lobby Level




Beaudry A
Lobby Level



Avalon
Level 3





Emerald Bay
Level 3





Beaudry B
Lobby Level






Hollywood
Level 3

Best Practices in Successful Partnerships
Forging relationships with people inside and organizations outside of your orchestra is key to building support and reaching new constituencies. In this Toolbox session, you will identify the principles that characterize outstanding partnerships, and find out what works and what doesn’t. Share your own experiences and ideas, too, at roundtable discussions. Speakers

Breaking Through!
How do breakthroughs happen? It’s not just the “lone genius” acting in isolation. Learn how to nurture individual mindsets and organizational practices that create a culture ripe for new ideas and the capacity for successful innovation. Speakers

The Community of Musicians — Musicians for the Community
What needs to be done to provide a really satisfying life for an orchestra musician? How can musicians deepen their roles in audience development and education? What changes are called for from training institutions, orchestra managements, and musicians themselves to create opportunities for ongoing artistic growth and meaningful engagement with new audiences? Speakers

Emerging Strategies for the Online Audience
Orchestras are forging new partnerships to exploit digital technology, aiming to make music available in ways that didn’t exist even a few years ago. Learn how three orchestras are engaging new audiences through digital downloads, making recordings available through iTunes and other online music stores – and what these strategies may mean for you. Speakers

Meet the Press
What is the media’s perception of the “state of orchestras” in today’s world? Getting the attention of the press isn’t easy, and the media landscape, like the orchestra field, is currently undergoing enormous change. Many outlets are shrinking their arts coverage, others are expanding and new opportunities are appearing. Enjoy a provocative discussion exploring realities versus suppositions with leading arts journalists. Speakers

Straight Talk Between Foundations and Orchestras
Foundations provide not only critical support to orchestras but also offer a unique perspective on the field in the larger context of arts, culture, and changing community priorities. In this Toolbox, you’ll hear a frank dialogue between foundation officers and orchestra leaders about their respective perceptions and priorities. Speakers

5:45pm- 7:45pm
Walt Disney
Concert Hall

Public Relations Press Reception – by invitation only
Hosted by the Los Angeles Philharmonic Press Department

6:45pm
Walt Disney
Concert Hall

Los Angeles Philharmonic Pre-Concert Discussion
Esa-Pekka Salonen, music director, and Deborah Borda, president and CEO, discuss the evening’s program.

8:00pm
Walt Disney
Concert Hall

Los Angeles Philharmonic Concert*
Esa-Pekka Salonen, conductor
Hila Plitmann, soprano
Cyndia Sieden, soprano

Sibelius: Pohjola’s Daughter
Salonen: Wing on Wing
Stravinsky: The Rite of Spring

10:00pm
Walt Disney
Concert Hall

Tune-Up Party*
Mingle with colleagues and friends at the Tune-Up Party, hosted by the Los Angeles Philharmonic


Thursday, June 1


8:30am- 11:45am
Walt Disney
Concert Hall

Opening Session
Young Musicians Foundation Debut Orchestra
Sean Newhouse
, conducting works by Diamond
and Childs

Welcome
Henry Fogel, president and CEO, American Symphony Orchestra League
Deborah Borda, president and CEO, Los Angeles Philharmonic
Jerrold L. Eberhardt, chairman, Los Angeles Philharmonic
Antonio R. Villaraigosa, mayor, City of Los Angeles

Gold Baton Award
John Williams
, composer and conductor

Orchestras in the Wider World – Voices that Matter
Consider the crucial currents shaping our environment through a stimulating roundtable discussion with NYC Commissioner of Cultural Affairs Kate D. Levin, composer Daniel Bernard Roumain, music critic Justin Davidson, and former Disney creative executive Barry Braverman, moderated by Russell Willis Taylor, president and CEO of National Arts Strategies.

New Visions for New Times
In conversation with Justin Davidson, Esa-Pekka Salonen, music director of the Los Angeles Philharmonic, discusses his vision for the Los Angeles Philharmonic, and how it embodies the Conference theme.

Keynote Address
Iconoclastic opera and theater director Peter Sellars will challenge orchestras to reconsider their role in today’s world.

Sponsored by Classical Movements Inc.

12:00pm- 5:30pm

Delegate Lounge Open

Choose from seven Toolbox sessions, including:

4:00pm- 5:30pm
San Diego
Level 2



San Jose
Level 2





San Gabriel B/C
Lobby Level




Santa Anita C
Lobby Level





Avalon
Level 3

Beyond the Hall: The LA Phil Story
Building a great new hall or introducing a new music director can get an orchestra a lot of attention. But how to keep your orchestra in the spotlight beyond that initial burst of interest? Leaders from the Los Angeles Philharmonic share strategies for keeping a positive focus on their orchestra and extending the duration of the news cycle. Speakers

Genre Buster – Conversation with John Mauceri
Programming a season can be a challenge – or an opportunity. In a candid talk, John Mauceri reveals his programming philosophy, which incorporates visual and philosophical principles, and how his approach has attracted large audiences to orchestra performances as diverse as the legendary Hollywood Bowl, Yale University, and the Gewandhaus Orchestra.

Getting to Vision
Keeping the big picture in mind, so that everyone involved works as a team toward a unified goal, is essential to the success of any organization. For orchestras, determining and articulating an overarching vision leads to internal cohesion and renewed energy. Orchestra leaders share their wisdom and practical tactics. Speakers

The Price Is Right. Or Is It?
As the cost of doing business escalates, should ticket prices keep pace? How to offer a range of price points so that live symphonic music remains available to anyone who is interested? Is cost a factor when music lovers select concerts? The League shares the latest research on pricing, attendance, and revenue as well as new approaches to ticket pricing. Speakers

Strong Board – Strong Orchestra
It’s a simple equation, yet one that’s difficult to achieve: dynamic, insightful boards of directors = successful orchestras. How to get there? An expert in nonprofit governance reveals the steps necessary to building a strong orchestra board. Speakers

6:30pm
Zipper
Concert Hall

Los Angeles Chamber Orchestra Concert*
Zipper Concert Hall, 200 South Grand Avenue
Jeffrey Kahane, conductor and piano

Mozart: Piano Concerto No. 15 in B-flat major, K. 450
Mozart: Piano Concerto No. 22 in E-flat major, K. 482

11:00pm
Hollywood
Level 3

Gone, But Not Forgotten II
Back by popular demand. League president and CEO Henry Fogel hosts this lively reminiscence of bygone days with venerable guests.

Friday, June 2


7:30am- 12:00pm

Delegate Lounge Open

7:30am- 8:45am

Coffee and Bagels in the Delegate Lounge
Sponsored by Community Counselling Service (CCS)

12:00pm- 1:30pm
San Jose/
San Diego
Level 2

Conference Luncheon*
Sponsored by Artsmarketing Services Inc.

1:45pm- 4:30pm

Delegate Lounge Open

4:45pm- 7:15pm
San Jose/
San Diego
Level 2

Awards Celebration and Reception
Celebrate the field's achievements.
Reception sponsored by ASCAP

8:00pm
Walt Disney
Concert Hall

Pacific Symphony Concert*
Carl St. Clair, conductor
Evelyn Glennie, percussion
Min Xiao-Fen, pipa
Xu Ke, erhu
Raymond Kobler, violin
Timothy Landauer, cello
Cynthia Haymon-Coleman, soprano
Kevin Deas, bass
Paul Smith Singers

Zhou Long: Two Poems from T’ang
Kevin Puts: Percussion Concerto
Gershwin (Arr. Bennett): Selections from Porgy and Bess 

Saturday and Sunday, June 3 and 4


Enjoy L.A. – Consider extending your stay to take advantage of all the city has to offer.*


Connect with exciting innovations in the orchestra field.
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