9:30am- 4:30pm
San Gabriel B
Lobby Level

Acquiring and Retaining Subscribers*
Optimize your marketing investment and develop measurable, cost-effective strategies to acquire, keep, and grow a loyal subscriber base. Explore best practices among orchestras of different budget sizes, and develop strategies that work for you. (Continues on Wednesday, May 31.)

7:00am- 6:00pm

Delegate Lounge Open
Innovation Stations in the Delegate Lounge sponsored by BMI

8:00am- 1:00pm

Los feliz
Lobby Level

Acquiring and Retaining Subscribers* (Continued from Tuesday.)

Talking About the Tough Stuff*
Facing the public during challenging times can tax even the most experienced leaders. Learn how to increase your ability to shape your message and shine in the most demanding public moments.

1:15pm- 2:00pm
Emerald Bay
Level 3

Conference Orientation!
Connect with seasoned attendees and first-time delegates.

2:15pm- 3:30pm
Santa Anita B/C
Lobby Level

Roundtable Discussions for All Meeting Groups
Join in topical discussions with PR and marketing professionals of all budget sizes.

Round A
Table 1 – Radio Advertising, moderated by Joan Cumming, Los Angeles Philharmonic
Table 2 – Online Sales, moderated by David Snead, New York Philharmonic
Table 3 – Pops Programming that Sells, moderated by Stephen Cook, Dallas Symphony Orchestra
Table 4 – Media Partnerships, moderated by Gene Sobczak, Colorado Symphony
Table 5 – Ticketing Policies, moderated by Michelle Winters, Oklahoma City Philharmonic
Table 6 – Introductory Subscriptions, moderated by Marshall Whinney, Syracuse Symphony
Table 7 – PR topic TBA
Table 8 – PR topic TBA

Round B
Table 1 – PR topic TBA
Table 2 – PR topic TBA
Table 3 – Great, low-maintenance Web Sites, moderated by Cynthia Sanders, Austin Symphony
Table 4 – Subscription Renewal, moderated by Stephen Duncan, Milwaukee Symphony
Table 5 – Branding, moderated by Sarah Manoog, Boston Symphony Orchestra
Table 6 – Audience Surveys, moderated by Greg Parry, San Diego Symphony
Table 7 – Media Visibility, moderated by Bruce Robinson, Houston Symphony
Table 8 – Group Sales, moderated by Jennifer Hubbartt, Memphis Symphony

4:00pm- 5:30pm
Beaudry A
Lobby Level


Avalon
Level 3





Emerald Bay
Level 3





Beaudry B
Lobby Level

Breaking Through!
How do breakthroughs happen? It’s not just the “lone genius” acting in isolation. Learn how to nurture individual mindsets and organizational practices that create a culture ripe for new ideas and the capacity for successful innovation. Speakers

The Community of Musicians — Musicians for the Community
What needs to be done to provide a really satisfying life for an orchestra musician? How can musicians deepen their roles in audience development and education? What changes are called for from training institutions, orchestra managements, and musicians themselves to create opportunities for ongoing artistic growth and meaningful engagement with new audiences? Speakers

Emerging Strategies for the Online Audience
Orchestras are forging new partnerships to exploit digital technology, aiming to make music available in ways that didn’t exist even a few years ago. Learn how three orchestras are engaging new audiences through digital downloads, making recordings available through iTunes and other online music stores – and what these strategies may mean for you. Speakers

Meet the Press
What is the media’s perception of the “state of orchestras” in today’s world? Getting the attention of the press isn’t easy, and the media landscape, like the orchestra field, is currently undergoing enormous change. Many outlets are shrinking their arts coverage, others are expanding and new opportunities are appearing. Enjoy a provocative discussion exploring realities versus suppositions with leading arts journalists. Speakers

5:45pm- 7:45pm
Walt Disney
Concert Hall

Public Relations Press Reception – by invitation only
Hosted by the Los Angeles Philharmonic Press Department

6:45pm
Walt Disney
Concert Hall

Los Angeles Philharmonic Pre-Concert Discussion
Esa-Pekka Salonen, music director, and Deborah Borda, president and CEO, discuss the evening’s program.

8:00pm
Walt Disney
Concert Hall

Los Angeles Philharmonic Concert*
Esa-Pekka Salonen, conductor
Hila Plitmann, soprano
Cyndia Sieden, soprano

Sibelius: Pohjola’s Daughter
Salonen: Wing on Wing
Stravinsky: The Rite of Spring

10:00pm
Walt Disney
Concert Hall

Tune-Up Party*
Mingle with colleagues and friends at the Tune-Up Party, hosted by the Los Angeles Philharmonic

8:30am- 11:45am
Walt Disney
Concert Hall

Opening Session
Young Musicians Foundation Debut Orchestra
Sean Newhouse, conducting works by Diamond
and Childs

Welcome
Henry Fogel, president and CEO, American Symphony Orchestra League
Deborah Borda, president and CEO, Los Angeles Philharmonic
Jerrold L. Eberhardt, chairman, Los Angeles Philharmonic
Antonio R. Villaraigosa, mayor, City of Los Angeles

Gold Baton Award
John Williams, composer and conductor

Orchestras in the Wider World – Voices that Matter
Consider the crucial currents shaping our environment through a stimulating roundtable discussion with NYC Commissioner of Cultural Affairs Kate D. Levin, composer Daniel Bernard Roumain, music critic Justin Davidson, and former Disney creative executive Barry Braverman, moderated by Russell Willis Taylor, president and CEO of National Arts Strategies.

New Visions for New Times
In conversation with Justin Davidson, Esa-Pekka Salonen, music director of the Los Angeles Philharmonic, discusses his vision for the Los Angeles Philharmonic, and how it embodies the Conference theme.

Keynote Address
Iconoclastic opera and theater director Peter Sellars will challenge orchestras to reconsider their role in today’s world.

Sponsored by Classical Movements Inc.

12:00pm- 5:30pm

Delegate Lounge Open

2:00pm- 3:30pm
Beaudry B
Lobby Level

Public Relations and Marketing, Groups 1 and 2
Buzz Agents—How to use word of mouth to spread news and increase ticket sales for your orchestra.

4:00pm- 5:30pm
San Diego
Level 2



San Gabriel B/C
Lobby Level

Beyond the Hall: The LA Phil Story
Building a great new hall or introducing a new music director can get an orchestra a lot of attention. But how to keep your orchestra in the spotlight beyond that initial burst of interest? Leaders from the Los Angeles Philharmonic share strategies for keeping a positive focus on their orchestra and extending the duration of the news cycle. Speakers

Getting to Vision
Keeping the big picture in mind, so that everyone involved works as a team toward a unified goal, is essential to the success of any organization. For orchestras, determining and articulating an overarching vision leads to internal cohesion and renewed energy. Orchestra leaders share their wisdom and practical tactics. Speakers

6:30pm
Zipper
Concert Hall

Los Angeles Chamber Orchestra Concert*
Zipper Concert Hall, 200 South Grand Avenue
Jeffrey Kahane, conductor and piano

Mozart: Piano Concerto No. 15 in B-flat major, K. 450
Mozart: Piano Concerto No. 22 in E-flat major, K. 482

8:00pm
off-site


off-site

Public Relations, Marketing, and Development
Reception – by invitation only
Sponsored by SD&A Teleservices, Inc.

National Friends of the League Dinner (by invitation only)
For donors of $600 or more to the League's Annual Fund

11:00pm
Hollywood
Level 3

Gone, But Not Forgotten II
Back by popular demand. League president and CEO Henry Fogel hosts this lively reminiscence of bygone days with venerable guests.

7:30am- 12:00pm

Delegate Lounge Open

7:30am- 8:45am

Coffee and Bagels in the Delegate Lounge
Sponsored by Community Counselling Service (CCS)

7:30am- 8:45am
La Brea
Lobby Level

Why Send E-mail on Mondays?
Facts & Stats to drive your e-marketing results
Now that e-mail marketing is an increasingly important part of an orchestra marketer’s tool chest, knowing how symphony patrons actually use the internet can be an important part of your success. In this session JD Hixson, senior account executive for Patron Technology will present the results of a nationwide study of symphony attendees’ online behavior, specifically focusing on Web sites and e-mail, completed in March 2006. You’ll learn how to fine-tune your efforts with information about aspects of e-mail marketing, such as what day of week works best, what factors cause people to open and read an arts e-mail, and what kinds of site features patrons most value.
Coffee and bagels courtesy of Patron Technology

9:00am- 10:15am
Delegate Lounge

Public Relations
Gather with colleagues and business partners in the Delegate Lounge/Exhibit Area for informal discussions and networking and stimulate your imagination at Innovation Stations throughout the Lounge, sponsored by BMI.

10:30am- 11:45am
La Brea
Lobby Level

Public Relations
Managing Major Announcements
Music director transitions, major gifts, negotiations, season announcements and more –how to make a big splash with your most important news.

12:00pm- 1:30pm
San Jose/
San Diego
Level 2

Conference Luncheon*
Sponsored by Artsmarketing Services Inc.

1:45pm- 4:30pm

Delegate Lounge Open

1:15pm- 3:00pm
La Brea
Lobby Level

Public Relations
Beyond the Big News
Telling your orchestra’s story once the novelty of the new hall or new music director has worn off.

3:15pm- 4:30pm
La Brea
Lobby Level

Public Relations
Myth Busting
Audiences are aging. Orchestras are going extinct at an alarming rate. Or are they? A brainstorming session to discuss how the League and the field can work together to continue turning around negative perceptions on a national and international scale. 

4:45pm- 7:15pm
San Jose/
San Diego
Level 2

Awards Celebration and Reception
Celebrate the field's achievements.
Reception sponsored by ASCAP

8:00pm
Walt Disney
Concert Hall

Pacific Symphony Concert*
Carl St. Clair, conductor
Evelyn Glennie, percussion
Min Xiao-Fen, pipa
Xu Ke, erhu
Raymond Kobler, violin
Timothy Landauer, cello
Cynthia Haymon-Coleman, soprano
Kevin Deas, bass
Paul Smith Singers

Zhou Long: Two Poems from T’ang
Kevin Puts: Percussion Concerto
Gershwin (Arr. Bennett): Selections from Porgy and Bess 

Enjoy L.A. – Consider extending your stay to take advantage of all the city has to offer.*