9:30am- 5:30pm
San Gabriel A
Lobby Level

Acquiring and Retaining Subscribers*
Optimize your marketing investment and develop measurable, cost-effective strategies to acquire, keep, and grow a loyal subscriber base. Explore best practices among orchestras of different budget sizes, and develop strategies that work for you. (Continues on Wednesday, May 31.)

7:00am- 6:00pm

Delegate Lounge Open
Innovation Stations in the Delegate Lounge sponsored by BMI

8:00am- 1:00pm

Santa Barbara A
Lobby Level

Acquiring and Retaining Subscribers* (Continued from Tuesday.)

Community Engagement: What Does It Really Mean?*
Our orchestras can, and should, be fully engaged members of our communities. What does this really mean, and what is the skill set required to establish and maintain meaningful relationships with all segments of our communities? How do we build respectful relationships that honor our own strengths and limitations and those of our potential partners? What are the requirements of stewardship necessary to sustain the work over time? And what do the qualities of successful partnership have to teach us about our own internal orchestra cultures?

1:15pm- 2:00pm
Emerald Bay
Level 3

Conference Orientation!
Connect with seasoned attendees and first-time delegates.

2:15pm- 3:30pm
Santa Anita B/C
Lobby Level

Roundtable Discussions for All Meeting Groups
Join in topical discussions with marketing and PR professionals of all budget sizes.

Round A
Table 1 – Radio Advertising, moderated by Joan Cumming, Los Angeles Philharmonic
Table 2 – Online Sales, moderated by David Snead, New York Philharmonic
Table 3 – Pops Programming that Sells, moderated by Stephen Cook, Dallas Symphony Orchestra
Table 4 – Media Partnerships, moderated by Gene Sobczak, Colorado Symphony
Table 5 – Ticketing Policies, moderated by Michelle Winters, Oklahoma City Philharmonic
Table 6 – Introductory Subscriptions, moderated by Marshall Whinney, Syracuse Symphony
Table 7 – Crisis Management, moderated by Kristin Jackson, Honolulu Symphony
Round B
Table 1 – Great, low-maintenance Web Sites, moderated by Cynthia Sanders, Austin Symphony
Table 2 – Subscription Renewal, moderated by Stephen Duncan, Milwaukee Symphony
Table 3 – Branding, moderated by Sarah Manoog, Boston Symphony Orchestra
Table 4 – Audience Surveys, moderated by Greg Parry, San Diego Symphony
Table 5 – Media Visibility, moderated by Bruce Robinson, Houston Symphony
Table 6 – Group Sales, moderated by Jennifer Hubbartt, Memphis Symphony
Table 7 – To Paper or Not to Paper, moderated by Colleen Harris, New Mexico Symphony Orchestra
Marketing meetings sponsored by DCM, Inc. - Telemarketing and Telefundraising for the Arts.

4:00pm- 5:30pm
Beaudry A
Lobby Level


Emerald Bay
Level 3

Breaking Through!
How do breakthroughs happen? It’s not just the “lone genius” acting in isolation. Learn how to nurture individual mindsets and organizational practices that create a culture ripe for new ideas and the capacity for successful innovation. Speakers

Emerging Strategies for the Online Audience
Orchestras are forging new partnerships to exploit digital technology, aiming to make music available in ways that didn’t exist even a few years ago. Learn how three orchestras are engaging new audiences through digital downloads, making recordings available through iTunes and other online music stores – and what these strategies may mean for you. Speakers

5:45pm- 7:45pm

Dine-Arounds
Make new friends and enjoy Los Angeles’ fine downtown restaurants at the Dine-Arounds on Wednesday and Thursday evenings. Sign-up sheets will be on the bulletin board next to the Registration Area all day on Wednesday and Thursday, and at the Conference Orientation on Wednesday at 1:15 pm. Sign up for the restaurant or group that appeals to you, then meet in the hotel lobby at the time specified on the form. Dine-Arounds are dutch — pay your own way.

6:45pm
Walt Disney
Concert Hall

Los Angeles Philharmonic Pre-Concert Discussion
Esa-Pekka Salonen, music director, and Deborah Borda, president and CEO, discuss the evening’s program.

8:00pm
Walt Disney
Concert Hall

Los Angeles Philharmonic Concert*
Esa-Pekka Salonen, conductor
Hila Plitmann, soprano
Cyndia Sieden, soprano

Sibelius: Pohjola’s Daughter
Salonen: Wing on Wing
Stravinsky: The Rite of Spring

10:00pm
Walt Disney Concert Hall

Tune-Up Party*
Mingle with colleagues and friends at the Tune-Up Party, hosted by the Los Angeles Philharmonic

8:30am- 11:45am
Walt Disney
Concert Hall

Opening Session
Young Musicians Foundation Debut Orchestra
Sean Newhouse, conducting works by Diamond
and Childs

Welcome
Henry Fogel, president and CEO, American Symphony Orchestra League
Deborah Borda, president and CEO, Los Angeles Philharmonic
Jerrold L. Eberhardt, chairman, Los Angeles Philharmonic
Antonio R. Villaraigosa, mayor, City of Los Angeles

Gold Baton Award
John Williams, composer and conductor

Orchestras in the Wider World – Voices that Matter
Consider the crucial currents shaping our environment through a stimulating roundtable discussion with NYC Commissioner of Cultural Affairs Kate D. Levin, composer Daniel Bernard Roumain, music critic Justin Davidson, and former Disney creative executive Barry Braverman, moderated by Russell Willis Taylor, president and CEO of National Arts Strategies.

New Visions for New Times
In conversation with Justin Davidson, Esa-Pekka Salonen, music director of the Los Angeles Philharmonic, discusses his vision for the Los Angeles Philharmonic, and how it embodies the Conference theme.

Keynote Address
Iconoclastic opera and theater director Peter Sellars will challenge orchestras to reconsider their role in today’s world.

Sponsored by Classical Movements Inc.

12:00pm- 5:30pm

Delegate Lounge Open

12:15pm- 1:45pm
Los Feliz
Lobby Level

Marketing, Meeting Groups 1 and 2
Lunch – by invitation only
Sponsored by Target Resource Group

2:00pm- 3:30pm
Beaudry B
Lobby Level

Marketing Groups 1 and 2 and Public Relations
Explore the phenomenon of buzz with those who create it for a living. 

Free Time in the Delegate Lounge, Marketing Groups 3+
Gather with colleagues and business partners in the Delegate Lounge/Exhibit Area for informal discussions and networking and stimulate your imagination at Innovation Stations throughout the Lounge, sponsored by BMI.

4:00pm- 5:30pm
Santa Anita C
Lobby Level

The Price Is Right. Or Is It?
As the cost of doing business escalates, should ticket prices keep pace? How to offer a range of price points so that live symphonic music remains available to anyone who is interested? Is cost a factor when music lovers select concerts? The League shares the latest research on pricing, attendance, and revenue as well as new approaches to ticket pricing. Speakers

6:30pm
Zipper
Concert Hall

Los Angeles Chamber Orchestra Concert*
Zipper Concert Hall, 200 South Grand Avenue
Jeffrey Kahane, conductor and piano

Mozart: Piano Concerto No. 15 in B-flat major, K. 450
Mozart: Piano Concerto No. 22 in E-flat major, K. 482

8:00pm
off-site


off-site

Marketing, Development, and Public Relations
Reception – by invitation only
Sponsored by SD&A Teleservices, Inc.

National Friends of the League Dinner (by invitation only)
For donors of $600 or more to the League's Annual Fund

11:00pm
Hollywood
Level 3

Gone, But Not Forgotten II
Back by popular demand. League president and CEO Henry Fogel hosts this lively reminiscence of bygone days with venerable guests.

7:30am- 12:00pm

Delegate Lounge Open

7:30am- 8:45am
La Brea
Lobby Level

Why Send E-mail on Mondays?
Facts & Stats to drive your e-marketing results
Now that e-mail marketing is an increasingly important part of an orchestra marketer’s tool chest, knowing how symphony patrons actually use the internet can be an important part of your success. In this session JD Hixson, senior account executive for Patron Technology will present the results of a nationwide study of symphony attendees’ online behavior, specifically focusing on Web sites and e-mail, completed in March 2006. You’ll learn how to fine-tune your efforts with information about aspects of e-mail marketing, such as what day of week works best, what factors cause people to open and read an arts e-mail, and what kinds of site features patrons most value.
Coffee and bagels courtesy of Patron Technology

9:00am- 10:15am
Santa Anita B
Lobby Level

Beaudry B
Lobby Level

Marketing and Development, Meeting Groups 1 and 2
One Customer, Many Relationships: Servicing Patrons Holistically with Kristi Kovalak, Saint Louis Symphony Orchestra and Jim Royce, Center Theatre Group

Marketing, Meeting Groups 3 - 8 
Creating a practical marketing plan with Jack McAuliffe, American Symphony Orchestra League

10:30am- 11:45am
Santa Anita C
Lobby Level

Beaudry B
Lobby Level

Marketing, Meeting Groups 1 and 2
Evaluating your customer service, with John Larson, Lieberman Research

Marketing, Meeting Groups 3 - 8
Kate Prescott shares her research on which elements of the concert experience matter to the audience and which do not.

12:00pm- 1:30pm
San Jose/
San Diego
Level 2

Conference Luncheon*
Sponsored by Artsmarketing Services Inc.

1:45pm- 4:30pm

Delegate Lounge Open

1:45pm- 3:00pm
Beaudry B
Lobby Level

Santa Anita B
Lobby Level

Marketing, Meeting Groups 1 and 2
Kate Prescott shares her research on which elements of the concert experience matter to the audience and which do not.

Marketing and Development, Meeting Groups 3 - 8
One Customer, Many Relationships: Similarities, Differences, Synergies with Kristi Kovalak, Saint Louis Symphony Orchestra and Jim Royce, Center Theatre Group

3:15pm- 4:30pm




Santa Anita C
Lobby Level

Free Time in the Delegate Lounge, Marketing Groups 1 and 2
Gather with colleagues and business partners in the Delegate Lounge/Exhibit Area for informal discussions and networking and stimulate your imagination at Innovation Stations throughout the Lounge, sponsored by BMI.

Marketing, Meeting Groups 3 - 8
Growing a Subscription Audience

4:45pm- 7:15pm
San Jose/
San Diego
Level 2

Awards Celebration and Reception
Celebrate the field's achievements.
Reception sponsored by ASCAP

8:00pm

Pacific Symphony Concert*
Carl St. Clair, conductor
Evelyn Glennie, percussion
Min Xiao-Fen, pipa
Xu Ke, erhu
Raymond Kobler, violin
Timothy Landauer, cello
Cynthia Haymon-Coleman, soprano
Kevin Deas, bass
Paul Smith Singers

Zhou Long: Two Poems from T’ang
Kevin Puts: Percussion Concerto
Gershwin (Arr. Bennett): Selections from Porgy and Bess 

Enjoy L.A. – Consider extending your stay to take advantage of all the city has to offer.*